Cultural Conditioning or Placebo? On the Effectiveness of Socio-Demographic Prompting

AbstractSocio-demographic prompting is a commonly employed approach to study cultural biases in LLMs as well as for aligning models to certain cultures. In this paper, we systematically probe four LLMs (Llama 3, Mistral v0.2, GPT-3.5 Turbo and GPT4) with prompts that are conditioned on culturally sensitive and non-sensitive cues, on datasets that are supposed to be culturally sensitive (EtiCor and CALI) or neutral (MMLU and ETHICS). We observe that all models except GPT4 show significant variations in their responses on both kinds of datasets for both kinds of prompts, casting doubt on the robustness of the culturally-conditioned prompting as a method for eliciting cultural bias in models that are not sufficiently stable with respect to arbitrary prompting cues. Further, we also show that some of the supposedly culturally neutral datasets have a non-trivial fraction of culturally sensitive questions/tasks.