Captions Speak Louder than Images: Generalizing Foundation Models for E-commerce from High-quality Multimodal Instruction Data

AbstractMultimodal foundation models (MFMs) have demonstrated strong capabilities in e-commerce by effectively leveraging multimodal data to enhance product understanding and user experienceHowever, the development of e-commerce MFMs is hindered by two challenges: (1) the scarcity of large-scale, high-quality multimodal benchmark datasets; and (2) the lack of effective multimodal information integration methods in e-commerce. To address these challenges, we introduce MMECInstruct, the first large-scale, high-quality multimodal instruction dataset designed specifically for e-commerce MFMs. MMECInstruct comprises 75,000 samples covering 7 real-world e-commerce tasks, supporting both in-domain (IND) and out-of-domain (OOD) evaluations. Leveraging MMECInstruct, we develop CASLIE, a lightweight framework that enhances multimodal information understanding and integration for e-commerce. Our comprehensive evaluation demonstrates that MMECInstruct endows CASLIE with advanced capability and strong generalizability in e-commerce applications. MMECInstruct and CASLIE models are publicly accessible through https://github.com/ninglab/CASLIE.