Argumentation in political empowerment on Instagram

AbstractThis paper adopts a distant reading approach to analyze political empowerment on Instagram. We focus on argument mining and content classification to uncover cooccurences between aspects of political empowerment and argument components. We develop an annotation scheme based on literature in digital political empowerment, classifying content into five primary categories along the aspects of political awareness, personal e-identity and political participation. We implement the modified toulmin scheme for argument component detection. As an example discourse, we chose the German discourses #WirSindMehr and #NieWiederIstJetzt.The upheaval was targeted against right-wing extremism and antisemitism. Political awareness emerged as the dominant category, highlighting convergent public concern against antisemitism and right-wing extremism. Claims and backings often contain statements about societal change and aim to raise consciousness.Calls for participation in offline events appear mostly in non-argumentative texts.