Podcast Outcasts: Understanding Rumble’s Podcast Dynamics

AbstractThe rising popularity of podcasts as an emerging medium opens new avenues for digital humanities research, particularly when examining video-based media on alternative platforms. We present a novel data analysis pipeline for analyzing over 13K podcast videos (526 days of video content) from Rumble and YouTube that integrates advanced speech-to-text transcription, transformer-based topic modeling, and contrastive visual learning. We uncover the interplay between spoken rhetoric and visual elements in shaping political bias. Our findings reveal a distinct right-wing orientation in Rumble’s podcasts, contrasting with YouTube’s more diverse and apolitical content. By merging computational techniques with comparative analysis, our study advances digital humanities by demonstrating how large-scale multimodal analysis can decode ideological narratives in emerging media format.