Puer at SemEval-2024 Task 4: Fine-tuning Pre-trained Language Models for Meme Persuasion Technique Detection

AbstractThe paper summarizes our research on multilingual detection of persuasion techniques in memes for the SemEval-2024 Task 4. Our work focused on English-Subtask 1, implemented based on a roberta-large pre-trained model provided by the transforms tool that was fine-tuned into a corpus of social media posts. Our method significantly outperforms the officially released baseline method, and ranked 7th in English-Subtask 1 for the test set. This paper also compares the performances of different deep learning model architectures, such as BERT, ALBERT, and XLM-RoBERTa, on multilingual detection of persuasion techniques in memes. The experimental source code covered in the paper will later be sourced from Github.