On Application of Bayesian Parametric and Non-parametric Methods for User Cohorting in Product Search

AbstractIn this paper, we study the applicability of Bayesian Parametric and Non-parametric methods for user clustering in an E-commerce search setting. To the best of our knowledge, this is the first work that presents a comparative study of various Bayesian clustering methods in the context of product search. Specifically, we cluster users based on their topical patterns from their respective product search queries. To evaluate the quality of the clusters formed, we perform a collaborative query recommendation task. Our findings indicate that simple parametric model like Latent Dirichlet Allocation (LDA) outperforms more sophisticated non-parametric methods like Distance Dependent Chinese Restaurant Process and Dirichlet Process-based clustering in both tasks.