Stylistic approaches to predicting Reddit popularity in diglossia
Abstract
AbstractPast work investigating what makes a Reddit post popular has indicated that style is a far better predictor than content, where posts conforming to a subreddit’s community style are better received. However, what about a diglossia, when there are two community styles? In Singapore, the basilect (‘Singlish’) co-exists with an acrolect (standard English), each with contrasting advantages of community identity and prestige respectively. In this paper, I apply stylistic approaches to predicting Reddit post scores in a diglossia. Using data from the Singaporean and British subreddits, I show that while the acrolect’s prestige attracts more upvotes, the most popular posts also draw on Singlish vocabulary to appeal to the community identity.