User-Level Race and Ethnicity Predictors from Twitter Text

AbstractUser demographic inference from social media text has the potential to improve a range of downstream applications, including real-time passive polling or quantifying demographic bias. This study focuses on developing models for user-level race and ethnicity prediction. We introduce a data set of users who self-report their race/ethnicity through a survey, in contrast to previous approaches that use distantly supervised data or perceived labels. We develop predictive models from text which accurately predict the membership of a user to the four largest racial and ethnic groups with up to .884 AUC and make these available to the research community.