Orion: Steering Personalized Web Agents via Global-Micro Profiling and Adaptive Intent Tracking

Abstract Recently, Large Language Models (LLMs) based Web Agents have shown significant potential in web understanding and interaction tasks. However, their personalization ability and user experience remain limited by the ambiguity and dynamic nature of user intent, struggling to model diverse user interests and track intent changes over time. To address these challenges, this paper proposes Orion, a novel personalized Web Agent. Orion adopts a global-micro profiling mechanism to balance users' long-term stable preferences and scenario-based needs, and introduces context-aware interest retrieval to enhance personalization. Additionally, we design adaptive profile tracking and proactive disambiguation mechanisms to effectively address the continuous evolution of user intent in multi-turn interactions. Orion is optimized through end-to-end online reinforcement learning, improving personalized reasoning and decision-making ability in real interactive scenarios. Experiments demonstrate that Orion significantly outperforms state-of-the-art baselines in personalized understanding and task efficiency.